The Lean UX approach to interaction design is tailor-made for today’s web-driven
reality. In this insightful book, leading advocate Jeff Gothelf teaches you
valuable Lean UX principles, tactics, and techniques from the ground up—how
to rapidly experiment with design ideas, validate them with real users, and
continually adjust your design based on what you learn.
Inspired by Lean and Agile development theories, Lean UX lets you focus on
the actual experience being designed, rather than deliverables. This book shows
you how to collaborate closely with other members of the product team, and
gather feedback early and often. You’ll learn how to drive the design in short,
iterative cycles to assess what works best for the business and the user. Lean
UX shows you how to make this change—for the better.
- Frame a vision of the problem you’re solving and focus your team on the right outcomes
- Bring the designers’ toolkit to the rest of your product team
- Share your insights with your team much earlier in the process
- Create Minimum Viable Products to determine which ideas are valid
- Incorporate the voice of the customer throughout the project cycle
- Make your team more productive: combine Lean UX with Agile’s Scrum framework
- Understand the organizational shifts necessary to integrate Lean UX
